Episode 10: Marketing and AI
The Big List
In this episode of The Big List, Youngme Moon, Mihir Desai, and Frances Frei dive into how AI is reshaping the marketing landscape, highlighting trends like microbehavior-based targeting, digital twins, and the rise of content "tsunamis." They explore how brand voice is becoming programmable, why marketers must understand algorithms as deeply as audiences, and the growing power of niche influencers in building authentic trust. Throughout, they reflect on the shifting cultural dynamics—like identity sampling and vibe-driven marketing—that demand speed, fluidity, and emotional intelligence. As always, the trio brings warmth and humor, with detours into pickleball etiquette, beachside serenity, and the joys of custom jigsaw puzzles.
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